A big target for newly merged company
Until the merger Loan Market Capital & Coast had been arranging $400 million of mortgages annually for clients in the greater Wellington region.
With the merger, LifeDirect, an online platform allowing customers to easily compare and buy insurance, has now expanded nationwide to also cover mortgage comparisons from both the main banks and non-banks and a KiwiSaver service. “It opens up a much wider market,” Solomon says.
With its new mortgage comparison site and some “really cool initiatives” be rolled out next month to attract more people to the home loan page, Black Caps and White Ferns cricket sponsorship and LifeDirect brand awareness, Solomon is confident the business will hit its target within two years.
He is also looking a couple of third party sites that have strong visitor numbers and are interested in home loans, that LifeDirect can integrate with as the facilitator for those inquiries. Solomon says he should have something to announce next month.
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