A change in focus for SIFA

Another key change is moving from two conferences a year to just one.

As a non-profit adviser association, chairman Ross Sheerin says their decision to change and open up its, now annual conference to-non members while downsizing to one conference over a two-day period was just the beginning.

“What we saw over a few years when running two conferences is one of the two wasn’t well supported and we engaged in navel gazing, canvassing members and having a think about whether we were approaching things in the right way with members because membership had been shrinking with people retiring or going out feet first.”

He says the driving force behind that was listening to feedback from members of what they wanted to hear and see and saw the opportunity to implement a strategy of how they could attract and retain those memberships while providing benefits.