News

Advisers 'reluctant' to invest in marketing

Wednesday 18th of July 2018

Adviser business coach Tony Vidler said financial advisers had proved to not be good at adapting to the newer methods of engaging consumers, such as social media.

They were also reluctant to invest in full-scale communication systems and build their brands, he said.

“They are very poor at capturing and building awareness and engaging for the long term.”

He said it could not...

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