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TMM - News

Baden Martin steps down as NZFSG CEO

Wednesday 12th of November 2025

Martin, formerly the head of third party distribution at ANZ, finishes at NZFSG on December 24. Loan Market adviser and longtime NZFSG member Bruce Patten will take over after a six week handover.

Patten has part of NZFSG since 2002 building his Loan Market business into one which has consistently been in the top 1%. It is known for its strong team culture, consistency and client focus.

The NZFSG board says the transition has been planned and part of its long-term leadership and succession strategy.

Martin has led NZFSG through a complex and changing environment, helping usher in new regulation, navigate shifts in lender and insurance models, and strengthen the foundations of our business.

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