Ballantyne: Advice businesses should be more businesslike
Naomi Ballantyne said advisers needed to spend more time and money investing in building up their businesses as well as simply giving advice.
She said advisers needed more sustainable business ownership skills.
“Too many advisers still see themselves as sales people and don’t therefore invest money, time or thought into building their businesses,” she said. “They see their client base as their sole asset, rather than understanding the value of their entire businesses – processes, systems, brand, commercial offices, referral partners, skilled staff, passive renewal income…”
She said advisers also needed to find a better way to educate consumers about the risks they face, and the financial consequences of those.
Click the button below to subscribe and will have free unlimited access for a limited time to full article and all other articles on the site.
You will also be able to comment on articles on Good Returns.
![[The Wrap] What the heck is happening at the FMA?](https://goodreturns.publit.io/file/c_fill,w_300,h_200/a6c3bc06-6401-44de-96e2-286c090e132d.jpg)
