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A cure for under-insurance?

Monday 5th of May 2008
Out in adviser land there are plenty of changes quietly going. I’m not talking about regulation here. Rather there seems to be plenty of movement going on amongst the different disciplines of advice. What I refer to here are mortgage broking, insurance and investment advice. There is no doubt that the former and latter are really struggling. With such a massive slowdown in the housing market the easy deals for mortgage brokers have disappeared. The staple diet of brokering a deal and collecting commissions is disappearing. (Partly because there are far fewer house sales than a year ago, but also because banks have slashed commissions). Now brokers have to look to new income streams and become more advice orientated. There are a number of options brokers can look to for new income and these include advising on home equity release, commercial lending or life insurance. The HER market has slowed, but has a good future. The commercial business is quite specialised, but still a healthy market. What is interesting is that a great debate is developing as to whether mortgage brokers can become risk advisers. I give credit to some of the life companies, such as AIG and Sovereign, for trying to help brokers expand their businesses. On the other hand there are plenty of voices which suggest it will be very hard for brokers to make the shift successfully. This is something which we will watch closely. Added to that though is news that a number of investment advisers, who have experience with life insurance, are moving back to the risk fold. There are stories that risk advisers who sold Blue Chip are now back in the life insurance market. (This comes from a life company itself). It’s all great news for life companies as they may get to write lots of new business. Also it may go some way towards this much-talked about problem of under-insurance.
Comments (7)
Philip Macalister
<p>Yes there will be plenty of real estate agents looking for work. Indeed one person I spoke to was saying that a third of agents will be out of work by the end of the year. It will be a long, cold winter for many people in all sectors of financial services.<br /> Will real estate agents sell life insurance? I don't think so.<br /> One thing which we see plenty of, and it's happened for years, is one group of people calling other groups names. Look there are plenty of people who do a good job providing advice in real estate, life insurance, mortgages and investments. Equally in each of these areas there are people driven solely by commissions and brokerage.<br /> For financial planners and investment advisers to be calling risk advisers and mortgage brokers is a bit rich - especially at the moment.<br /> Let's work to raise the standards across all these areas and earn some credibility with the public.</p>
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16 years ago

Mike King
Sharon T - what a crock! If an un-employed real estate salesperson figures that they can simply "switch" to insurance sales, they'll quickly find that it is an industry that, in which to be even moderately successful, demands an entirely different set of skills, and modus operandi. And to refer to insurance as "snake oil" is almost as deeply un-informed as the rest of your comment.
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16 years ago

Mike King
<p>Sharon T - You seem to believe you have a deep psychic insight into me & AMP. My business based on my simple comment that, to be SUCCESSFUL in risk sales, a new entrant will have to develop new skills, and that I responded to your "snake-oil" remark as crude and ignorant. </p> <p>Did I mention consumer protection? Did I mention competition? No. </p> <p>I would however observe that someone not cracking it in real estate is likely to be equally unsuccessful in risk sales. I'm not sure which industry you're currently foundering in, but to disguise the scrambling desperation implicit in your remarks as "diversifying" doesn't wash.</p>
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16 years ago

Mike King
Sharon T - I can't tell what you actually DO, but there's no such thing as "easy money" in the insurance industry - at least, not any more. I entered insurance sales in 1992 and the easy money days were, relatively speaking, already over then, compared to the products and practices that had gone before. Still, from the perspective of today's environment, the early 90s were a long hot summer. You suggested I should "broaden those shoulders and accept you will have competition - even from those selling snake-oil". Well, I have no problem with competition per se. I do however have an issue with quick, in-out, telemarketed sales forces (such as Stone &amp; Associates) that do such an appalling job for the majority of their sales targets/policy holders (I hesitate to call them "clients") and who thereby tar us all with the same brush. And it is organisations like S&amp;A that will suck up the underemployed in other sales-based industries.....and spit them out later.
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16 years ago

Mike King
Sharon T - you're quite right. I see we're actually "on the same page". I am in insurance sales and have been since 1991. I know what I've had to do to develop the skills (and must continue to develop) I now utilise in giving my clients and prospective clients the highest quality advice - in the case of those prospects it is quite often that they are already well served. Outfits like S&amp;A (now owned by AXA NZ) are failures as evidenced b how quickly S&amp;A is shrinking. Their model - sell and duck - doesn't do "the business" - which is to develop long-term trust relationships. In the end, the public will determine how it accesses these products, but it IS clearly an advice process that they want - as evidenced by the number of "web-based" insurance sales outfits that have come .... and gone.
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16 years ago

Mike King
Ed - Yes, I'm quite aware of the internet savvy Gen Y...and is Z next? I have 3 sons all in that very space. I utilise technology in client relationship management and communications to (I'm not THAT old!) I guess I should have qualified my remarks to the effect that life insurance is a product that is more sold than bought - that is, it is not a product people decide they need to have and undertake a purchasing process. The first time most people even think about insurance is when they borrow money, and the bank makes a sales pitch (to some extent implying that the lending approval is dependent on it). Given the identified level of under-insurance in this country, there's room for plenty more sources and access options.
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16 years ago

Hamish Patel
I am a mortgage broker and had panicked previously about the market so started getting into selling risk insurances. However I found that it requires a lot of time and expertise to sell the right kind of risk products. By this I don't mean something which the client can use in a better way but something that the competition can not move. I have since started referring my risk sales to someone who is more involved in the industry. I think as an independent mortgage broker what sets me apart from the other institution type lender is that I am specialist, I spend all my time doing a lot of loans, so I know a lot about getting a lending deal together. I could sell risk myself but I would not be as finely tuned as I am now and I would become the same as any banker who sets up ap's as well as selling life as well as setting up cheque accounts.
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16 years ago

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