What's behind the FMA investigation into Milford?
It mightn’t be the Healthy Food Guide tick but it was the right thing to do.
One of the problems with these types of stories is that that information is as sparse as the proverbial hen’s teeth.
Apparently everyone involved in this investigation has had to sign a confidentiality agreement with the FMA. The penalty for breaching it is a fine of a couple of hundred thousand dollars.
That hasn’t deterred someone as there has clearly been a leak along the line. This shows how competitive the funds management industry is that someone wants to knock a high-performing, high-profile manager. Then on the other hand there are allegations that market manipulation is something done to help managers place well in league tables.
Likewise we understand Milford had to get permission from the FMA to even make a public statement.
What is market manipulation? I’m not sure people really know and this is where FMA and NZX, in its role as a regulator, should be giving guidance to market participants.
In a press release earlier this year the FMA alleged an individual online trader had been given a warning for using “bait and switch” tactics to manipulate the market.
Not many people I know can describe what this is. Thankfully the FMA has now helped out.
The bait and switch technique is used to generate trading activity and attract people into the market by creating a misleading appearance about the extent of active trading in, supply of, price for, or value of the shares traded.
Bait and switch is where a person ‘baits’ other traders by putting in a large order of shares to sell on the stock market that is different to the market price to influence the balance of supply and demand and to create more interest from other traders. The trader then ‘switches’ and either doesn’t complete the order or only completes for a small number of shares. This then means the trader has set a higher price for the share and can trade at a more significant level.
The part which is hard to reconcile in this latest story is that Milford says no one lost money and no one made a fortune out of this alleged market manipulation.
If there is neither a victim nor a profiteer what is this all about?