Chatswood Consulting unveils new adviser web review service

Most advisers currently operating will have created some kind of online presence for their business. For many, it is a huge part of how their business engages with new customers and the first interaction between their business and their prospective clients.

But with the fast paced nature of online development, it has become difficult for advisers to evaluate how well their online presence is working to represent their business. This difficulty is something that Russell Hutchinson of Chatswood Consultancy is hoping to solve.

Hutchinson told Good Returns that a great deal of the online presence for advisers currently available can be broken down into four categories.

“The first category is that the adviser may not have a website at all. The second is they may have a site that is pretty much just a business card. Then thirdly the adviser may have a site that offers some sort of service portal – update details or book an appointment, something like that. This is important because as soon as your website has some form of engagement like that, it turns into a completely different ball game.”