Fidelity adds chief customer officer
It has given Pete Doherty the role.
Chief executive Nadine Tereora said the role was a crucial one as Fidelity Life ramped up its customer-focused transformation.
“I’m delighted to welcome Pete to Fidelity Life. We know one of the keys to unlocking our future success is delivering great customer experiences – and Pete will be responsible for shaping our customer strategy and using human-centred design to make this happen.”
He joins Fidelity Life from 2degrees where he’s been the head of business transformation, responsible for driving a customer experience transformation to enable digital innovation and customer-centricity.
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