The company is also expanding its market-leading Building Better Businesses programme.

The new Solutions and Services team will be headed by the widely experienced Trecia Brown.

Drawing on her 30-year career in financial services, Brown steps up from her current position as head of professional development to become head of solutions and services.

Fidelity Life chief sales and service officer Bronwyn Kirwan says Fidelity Life is on a mission to deliver best-in-market support to advisers.

“We’re making great progress with our customer-led transformation, and that includes expanding our adviser and partner propositions so together we can help more New Zealanders get the benefits of insurance protection.

“Our new Solutions and Services team recognises advisers’ needs are constantly evolving as the broader business environment changes," Kirwan says.

One of the first cabs off the rank is a new video series specifically for financial advice businesses, designed in conjunction with well-known business and leadership coach Jennifer Myers.

“Working on your business is just as important as working in it, and this new video series will help advisers build and maintain a resilient business,” says Brown.

“As well as covering key topics like setting business goals, identifying target markets, and building your personal brand, we also look at finessing advisers’ softer skills which are often overlooked as an essential ingredient to running a successful business.”

Meanwhile, Fidelity Life’s Building Better Businesses programme is also set for further expansion, with new modules in the pipeline including business diagnostics, behavioural economics and benchmarking.

The announcement follows the unveiling of Fidelity Life’s new look Strategic Alliances team last week.