New Zealand’s largest locally-owned and operated life insurer says from today, Fidelity Life customers suffering financial hardship due to the impact of floods on their farms can apply to have their premiums temporarily waived for three months.

The company says there is also the potential to extend the waiver for a further three months, without affecting their insurance protection.

Fidelity Life chief customer officer Peter Doherty says the company has a responsibility to look after its customers, particularly in tough times.

“Canterbury farmers affected by these floods will be facing shortages of livestock feed and crop washouts, placing financial stress on their businesses.

"Many Canterbury farmers are already dealing with drought, which is compounding the financial and emotional pressure," says Doherty.

He says flood-hit Canterbury farmers with Fidelity Life policies should contact their financial adviser for information about the offer or contact Fidelity Life on 0800 88 22 88, or customerservice@fidelitylife.co.nz.

Any other Fidelity Life customers facing financial hardship as a direct result of the floods are also encouraged to get in touch with their adviser to discuss how Fidelity Life can help.

“It’s important for the financial security of their families and their businesses that farmers keep their insurance protection in place, even when times are tough.

"This offer is a small thing we can do to help our farming customers get through this event."