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Hybrid human-AI client model the most effective for adviser success

Monday 2nd of February 2026

Essential skills include strong communication, negotiation, and problem-solving, alongside using technology to enhance efficiency.

In 2026, proficiency with digital tools is a baseline requirement rather than a competitive edge.

Based on a recent PwC Customer Experience Survey and related research, a hybrid human-AI model is recognised as the most effective approach to meet advi...

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