Advice, not product point of difference
His company has just announced that it will offer special events benefits on its online life products, so that people can increase their cover with no questions asked if they marry, divorce, take out an increased mortgage, or become a parent.
Policyholders can have three special event increases, and no more than one per year. Increases must not exceed 50% of the cover that was initially taken out.
Special events benefits had already been available on adviser-dealt policies but Saul said Pinnacle had only recently found a way to keep the wording simple enough to include them in online policies as well.
“We try to keep the online products as simplified as possible.”
He said advisers should not feel they were losing their point of difference. “They offer advice and a lot of people still need that advice. Advisers’ point of difference is the advice they offer. I don’t think they should be trying to gain an advantage through product.”