AIA’s new product designed for life

Cover for Life is designed to provide certainty by offering cover for the policyholder’s entire lifetime. The policy will pay out whenever the insured person passes away, provided the policy is in force.

“This is different from traditional level premium options, which generally guarantee premiums only up to a selected age. While the cover itself can continue beyond that point, premiums typically convert to a rate‑for‑age basis and increase each year, creating uncertainty around long‑term affordability.”“While Cover for Life includes a level premium structure for the chosen payment term, the level premium feature is not the core purpose of the product.”

“Its fundamental benefit is the lifetime cover with a known and finite premium payment period.”

Customers can choose to pay premiums to age 65, 70 or 80. The selected payment term must be at least 10 years long from the customer’s start age. For example, a customer who is 50 can select a payment term to age 65. A customer who is 57 cannot select age 65 because this would not meet the minimum 10-year requirement, so their options would be to age 70 or 80.

Premiums stop at the anniversary following the selected age, and the policy remains in force for life.