The benefit provides eligible customers with more options when insuring themselves against the impact of accidental injury and has proven to be one of its most popular policy enhancements.

“The Specific Injury Support benefit is very popular with our customers, and we’ve had fantastic feedback from advisers following the release of the lump sum option this year,” says Asteron's new business executive manager Claire Sutton.

“We’re delighted to be making this option available to more customers, including passing it back to existing customers on some of our legacy products.”

In September, Asteron Life enhanced its existing Specific Injury benefit, adding eight new types of injuries that it covers. It also relaxed terms around fractures, allowing customers up to 30 days for confirmation of a fracture after an accident.

The new lump sum option provides claims payments ranging from 1 to 60 times the sum insured (with a maximum sum insured of $5,000).

“Our Specific Injury Support benefit covers 29 clearly defined injuries, and is a simple and low-cost option for advisers and customers to consider if they want cover for accidental injuries,” says Sutton.

“That aligns with the feedback we’ve had from advisers, which is that this benefit offers cover and functionality that other similar products in the market don’t provide.”