The partnership marks the first time two key players in the insurance sector have combined forces to offer bundled products from across complementary product ranges.

nib chief executive Rob Hennin said the partnership offers insurance advisers an unprecedented breadth of options and reflects their intent to grow the insurance market by providing consumers with real choice and flexibility to meet their individual needs.

“This is a formidable partnership which brings together the top rated products across the personal insurance sector,” he said. “Advisers can now bundle together the highly rated health insurance and life insurance products at an extremely competitive price. It’s a game changer for adviser businesses and another win for consumers.”

“Both organisations bring considerable experience and specialist knowledge to the partnership,” Fidelity Life chief executive Milton Jennings says. “nib has shaken up the health market recently with its innovative new health products and Fidelity Life has long been leading the way for life and risk cover.  This new alliance signals an exciting progression for the industry and we’re excited to partner with nib to deliver customers an attractive combined insurance offering.”

nib has recently announced a new range of adviser-only products, Ultimate Health and Ultimate Health Max, that have attracted top ratings from two independent insurance rating houses QPR/Quotemonster and Strategy. The new range includes an add-on proactive health option that provides cover for a range of health checks and health and well-being programmes without the need for referrals.