Insurance

OnePath's new business declines, Sovereign's surges

Monday 5th of March 2012

The ANZ Bank-owned OnePath's new business in the individual term, trauma, replacement income and lump sum disablement product categories fell to $5.6 million in the three months ended December, or 13.7% of total new business in the quarter.

That's down from the $6.7 million it collected in the September quarter, 14.8% of the total, and $8.5 million, or 20.2% of the total, in the December quarter of 2010. It's also OnePath's weakest quarter since June 2010.

The figures cover only those companies which are members of the Insurance Savings and Insurance Industry Association (ISI) and account for about 80% of the insurance industry, according to chief executive Peter Neilson.

OnePath is still bringing in the second highest amount of new business but less than half that of Sovereign which collected $12.4 million in the December quarter, or 30.1% of the total.

Sovereign's share of new business in the September quarter was 26.4% and was only 24.3% in the December quarter of 2010.

AMP, which now includes AXA, attracted the third highest share of new business at 11.3%, up from 10.6% in the September quarter and 8.9% in the December 2010 quarter although the actual amount collected fell to $4.65 million from $4.76 million in the September quarter.

AIA had a strong December quarter, increasing its share of new business to 9.2% from 7.4% in the September quarter, while Fidelity had a rather weak one, its share dropping to 7.8% compared with 10.7% in the September quarter.

Tower's December quarter was also weak, its share of new business falling to 4.4% from 6.9% in the September quarter and the actual amounts it collected falling to $1.8 million from $3.1 million. Cigna had a strong December quarter, its share rising to 3.1% from 2.7% in September.

OnePath's surrender rate at 16.1% for calendar 2012 was the highest in the industry behind only Kiwibank's at 18.4% - Kiwibank's share of new business in the December quarter was just 1.4%, unchanged from the September quarter.

By contrast, Sovereign's surrender rate was well below the industry average of 11.1% for 2012 at 9.9%.

Comments (3)
Simon Rule
Ironic indeed that Peter Neilson and his chums at the ISI declined Partners Life membership of the association last year (remind me what the real reason was for this decision again?)and now Partners are incredibly successful and taking all this business off OnePath. Without the inclusion of Partners Life the above new business stats are misleading. Peter I suggest you go cap in hand to Naomi to see if she still wants to join your association. Not having the newest life insurance provider as a member is an embarrassment to you when it’s clear advisers are recognising the superior benefits of placing their clients with Partners for cover.
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12 years ago

Phil East
Perhaps the public have not forgotten that onepath is only ING under a different label and know how they treat their customers when things go wrong.
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12 years ago

Andy Phillipson
Forthright - I TOTALLY agree with you, you legend. Just like mortgage interest rates, at some point in time any idiot can prove any rate/policy is the best. However with policy wordings (just like interest rates) changing almost weekly, it is most important to look outside the square; look at Financial Stability and claims history. One only has to look at the recent AMI debacle. I know it is fire and general, but the principle is the same! Could your insurance company cope with a large spontaneous hit? Rather than chasing up-front commissions, we should be seeking a higher trail, with no up-front. This will mean a smaller client base is required to maintain the same income, meaning ease of reviews with integrity, and better service to our clients (those people who provide us with our lifestyles). Don't they deserve that? And Insurance companies could help by disbanding up-front commissions. But while the up-fronts are so high, I don't believe the companies can complain about churning!
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12 years ago

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