Insurance

Partners Life figures revealed

Thursday 8th of December 2011

This means that it would be the third biggest for new API behind Sovereign and OnePath. However Partners Life chief executive Naomi Ballantyne reckons it will move into second place next quarter ahead of her old company OnePath Life.

Partners Life figures aren't official as the Investment and Savings Association, which complies figures, has refused Partner's membership application.

After publishing the latest ISI stats Good Returns approached Partners for its figures.

Ballantyne says the business is evenly split between new policies and exisiting business. She says the 50:50 split is the industry standard.

Partners has around 1000 advisers and groups on its books and around 700 are regularly producing business for the firm.

Ballantyne says that the average annual premium of business written is $2,800. This is higher than she expected.

She says it appears that most of the business is coming from OnePath and Sovereign, however Partners is not targeting OnePath business and it doesn't expect to impact on new business written for Sovereign, That business from the latter is more to do with independent advisers not wanting to put business with the company.

"We won't impact on Sovereign's new business," she says. "Sovereign is not really our competitor."

Business is coming from OnePath, she believes, as advisers aren't comfortable with the bank ownership and its new focus is on persistency rather than writing new business.


API

Total API

Market share

Sovereign

11882

50232

23.65%

OnePath

6667

50232

13.27%

Partners

5276

50232

10.50%

Fidelity

4806

50232

9.57%

AMP/AXA

4758

50232

9.47%

Westpac

3436

50232

6.84%

AIA

3325

50232

6.62%

Tower

3120

50232

6.21%

Asteron

3030

50232

6.03%

BNZ

1747

50232

3.48%

Cigna

1201

50232

2.39%

Kiwibank

623

50232

1.24%

Pinnacle

361

50232

0.72%

 

Comments (4)
Mike King
50% 'EXISTING' BUSINESS.*!!!!!* Really???? Naomi, weren't you the crusader against 'churn' for years & years?
0 0
13 years ago

Philip Macalister
What she is saying is that Sovereign gets a lot of business through its ASB relationship, its QFE and Sovnet. That new business will always go to Sovereign. OnePath has a different distribution strategy which has ANZ in the mix but also independent financial advisers. She believes some advisers are looking to put business with carriers other than Sovereign due to its changed adviser agreements.
0 0
13 years ago

Simon Rule
As long as ANZ keep under resourcing OnePath (like they do everything else) other insurers such as Partners Life will inevitably see more and more business come their way. Less middle management appointments and a few more staff employed at OnePath's underwriting and operations level would go a long way to improving their current service to advisers. I have been in this industry long enough to know that ANZ always runs things on the smell of an oily rag so am yet to be convinced they will make the changes necessary at OnePath. As I have said before OnePath have some great products and people but if advisers can secure better cover for their clients elsewhere now (and have it done more quickly) it makes sense they would do so.
0 0
13 years ago

Simon Rule
Well said Brent.
0 0
13 years ago

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