Sovereign offers new parents free life cover for a year
The insurer announced it would offer life cover for both new parents for the first year of their baby's life as part of its ‘Choose precious' campaign.
While the offer is being marketed directly at parents Sovereign is also providing advisers' with a range of marketing material to target clients in their community.
Marketing and product general manager David Drillien said the campaign - and the marketing pack they have made available for advisers' - would help push the issue of life cover and provide advisers with a useful tool to help generate future business.
He said the adviser promotional material includes a unique code which would link the client to the adviser and that parents who take up the offer would receive emails from Sovereign when their child reached six-months, nine-month and one year, "prompting them to consider reviewing their insurance needs with an adviser."
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