Insurance

Using nursery rhymes to promote life insurance

Monday 30th of November 2020

The company says when it launched its "Get Life Right" campaign in March last year, it wanted to "challenge cultural stigmas towards life insurance amongst Kiwis, increase awareness of the need for financial advice and let people know who Partners Life are and what we stand for, through the lens of some cheeky Kiwi humour."

Its new campaign uses classic children&rsqu...

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