Lifetime to sever ties with Mortgage Link

From the end of the year it will incorporate its three Mortgage Link licensed offices under its own umbrella as Lifetime Mortgage Solutions.

Chief executive Warren Stephens says since buying David Tillman's mortgage business and Chris O'Dell's Mortgage King, his company has been operating mortgage businesses under multiple brands and now needs to simplify its structure.

"We are going though an entire group restructure heading into 2012 and streamlining as much of our operation as possible," Stephens says.

While Lifetime had enjoyed its association with Mortgage Link, after Mortgage Link turned down its offer to acquire 100% ownership of the entire group, Lifetime had decided it was time to move on, he says.