Operating on a shoe-string budget the charity had an income of $141,300 in the financial year to July 2021 with an expenditure of $126,500.

Donations of $74,100 made up the bulk of its income along with sponsorships deals totalling $50,500 and fees from Mindful funds of $16,300.

Mindful Money spent $42,000 on its website and data, $34,400 on operations, spent $41,500 on marketing and $8600 on research.

Its chief executive Barry Coates and its board of directors are unpaid with Mindful Money also relying on more than 100 volunteers to run its day to day operations and events.

Mindful Money highlights:

- Website traffic and switches to more ethical investments grew by 300%
- The launch of New Zealand's first ethical and impact awards
- Initiated an investor coalition to encourage climate action and net-zero commitments
- Developed New Zealand’s first impact investment directory
- Transparency in investments for 730 KiwiSaver and investment funds

Graeme Clark is chairman of the trustees for Sustainable Initiatives Aotearoa, the parent charity of Mindful Money and says Mindful Money has become the leading resource for consumers concerned about responsible investment in Aotearoa New Zealand with over 60,000 website visitors annually.

"We believe that Mindful Money has been a key driver behind the significant divestment of fossil fuel holdings since our launch in 2019.

"We are proud of the influence our CEO Barry Coates provides as one of New Zealand’s most respected advocates for responsible investment.

"In the face of the enormous challenges faced by our planet and human societies, more and more investors are using their savings as a force for good.

"The mission of Mindful Money matters more than ever."

Mindful Money chief executive Barry Coates says the charity's mission is to reform the finance system and make money a force for good.

"This is a time of climate crisis, biodiversity extinction and huge social inequality.

"There has never been a greater need for finance to become part of the solution, instead of a major contributor to the problems.

"We have built a strong foundation for the future...and are now ready to scale up and create a far more significant change towards positive impact in the years to come."

Mindful Money 2.0 key objectives:

- Continue to grow the market for credible ethical and impact investing
- Extend website to cover more ethical investment strategies
- Challenge greenwashing and hold investment providers to account
- Build demand for impact investing and boost funding for the climate transition, social equity and environmental regeneration
- Launch a new programme for shareholder action to influence New Zealand companies

Click here to view the full report.