
Mortgage News
Mortgage Link rebrands
Tuesday 9th of September 2003
Marketing consultant Paul Watkins sparked some significant changes at Mortgage Link when he spoke to their conference last month.Watkins provoked a resounding and embarrassed silence when he asked the company’s broker licencees how they would describe what their company does, given 90 seconds to explain in an elevator speech.
Mortgage Link general manager Ross Butler says Watkins’ questio...
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