News

National customers aren't colour blind

Tuesday 2nd of October 2012

Everyone knew the announcement was coming. Now that it is a reality, customers will start to make decisions around which bank, or brand, they deal with.

I read the other day that ANZ chief executive David Hisco thinks axing the National Bank brand is only "a colour change".

From the comments we have seen, customers don't see it that way and think such...

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