New head of brand for Sovereign
He will be responsible for the strategic direction of Sovereign’s brand and communications.
Perrin has 18 years’ experience building and leading fully integrated and digital specialist marketing teams across a range of key finance and telco businesses including GE, Prudential (UK), T-Mobile (UK) and Telecom. Perrin was previously ANZ’s head of digital marketing.
“I’m thrilled to have the opportunity to drive a more digitally focused approach for one of New Zealand’s leading organisations in a highly competitive category. Building on Sovereign’s 25 years of helping Kiwis take charge of their lives, we’re poised to push boundaries even further to find new and effective ways of addressing the issue of underinsurance in New Zealand,” he said.
Sovereign’s chief marketing and innovation officer, Chris Lamers, says Perrin’s strong integrated marketing and digital experience is critical as Sovereign focuses on targeting New Zealanders who have not traditionally engaged with insurance companies.
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