New Plymouth: Investing in the ‘Naki

Located about half way between Auckland and Wellington, the modern, transformed coastal city of New Plymouth is set against a stunning landscape that stretches from the Tasman Sea to Mt Taranaki.

Its lifestyle is shaped by the geography and strong cultural influences. New Plymouth's 42,405 population makes it the biggest urban centre in Taranaki, one of New Zealand's largest districts. It also has one of the country's largest ports.  

Economy
Growing year-on-year, the region's economy consistently performs above the national average. The economy is based mainly on agriculture, particularly the dairy industry, and a flourishing energy and petrochemical industry.

The city's economy started to show signs of recovery over the second half of 2009, led by flow-on effects from investment in the Taranaki region in the oil, gas, and electricity areas.