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The start of Fidelity's digital transformation
Friday 29th of September 2017
Fidelity Life's new website, which coincided with a brand refresh, is the first stage of the company's ongoing digital transformation.
Jeff Watling, who is described as "Pioneer - digital customer platforms and experience" at Fidelity Life, says the digital design agency Goodfolk spent time inside the company talking to staff which led them to propose creating digital content based aroun...
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