Rod Severn wrote to members telling them that PAA had been hit financially because a number of advisers had registered for the events but had not turned up.

The roadshows, run in conjunction with the IFA, were held in 11 centres over three weeks.

Across the country, just 191 of the 265 people who had registered with the PAA to attend the events turned up.

“I am very aware of the constraints constantly placed upon your availability by product providers, group and aggregators and other organisations all wanting a piece of your time. However, when you register to attend an event, we take it that you will attend.  We book rooms and make catering arrangements accordingly. Everyone who does not turn up costs the Association approximately $80 each. See below where nearly $6,000 was wasted with no-shows,” Rod Severn said.

“I understand things happen at the last minute and we did have a couple of apologies, and thank you to those that made the effort to attend, but some of you need to lift your game here. You wouldn't put up with a potential client standing you up.”

He said it did not reflect well on the industry and the level of commitment many members had to professional development when only 22.3% of members registered to attend and only 16% turned up.

But IFA chief executive Fred Dodds said he was not unhappy with IFA members’ attendance. He said the IFA had 500 members across the events.