News

Aussie commission ban unlikely to cross Tasman

Thursday 5th of May 2011

As part of the Future of Financial Advice (FOFA) reforms in Australia, all commissions on superannuation risk insurance are to be banned as well as volume-based payments.

Australia's Minister for Financial Services and Superannuation, Bill Shorten MP, said the reforms would benefit consumers and encourage more Australians to seek financial advice.

"The FOFA reforms focus on improving the quality of financial advice and expanding the availability of more affordable forms of advice," he said.

"These reforms will see Australian investors receive advice that is in their best interests, rather than being directed to products as a result of incentives or commissions offered to an adviser."

Lee said the Australian ban focused on insurance linked to superannuation schemes, and given New Zealand's different scheme rules were irrelevant to this country.

"Essentially in terms of stand-alone insurance advice - which is the New Zealand context – there is no change," he said.

Professional Advisers Association (PAA) CEO Edward Richards also agreed changes would not be happening in New Zealand, with commission "not on the Government agenda at the moment."

He said the Government acknowledged commissions make insurance affordable and are a valuable part of the marketplace.

Insurance commission has been "unfairly sullied" according to Richards, despite being "a win-win for both the client and insurance adviser."

Lee said he believed a commission ban would be unnecessary with AFA rules now requiring greater transparency on issues such as fees and adviser remuneration.

"Our view is and always has been that remuneration is at the discretion of the adviser. We think what's more important is that the client has gone through a good advice process, which is why we've got the six-step process. The adviser has been professional on how they take them through that process, and particularly that the adviser is upfront in disclosing how they're remunerated."

Lee also disagreed with Shorten's view that banning commissions would encourage more people to seek financial advice.

Arguing that conflicts of interest will always exist in life, Lee said transparency was the key and that debates around commission were a distraction.

"What's more important is that you learn how to manage them [conflicts of interest] and that's actually a more adult approach and gives power back to both the adviser and the consumer to decide. Getting good advice and products that are solutions to client needs is much more important."

More here Australia to ban insurance commissions

Comments (4)
Ray Storey
It's totally ok for restaurants, supermarkets, appliance retailers and doctors (to name only four) to not have to tell their clients what margin they make on each product or service sale, why should RFA insurance advisers be any different?
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13 years ago

Clayton Coplestone
The real issue is one of disclosure not the billing method. The commissions v fees debate is a red herring sponsored by ignorance (in a lame effort to win public favour).
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13 years ago

Simon Rule
To quote another reader’s comments recently the majority of risk advisers in NZ do a good job and a public service at making Kiwis aware of their responsibilities as adults. If New Zealanders were left to their own devices most would never get off their backsides and do the right thing by their partners and children. Those advisers who continue to limit their clients to one particular insurer all the time (perhaps chasing the highest commission) will have a short shelf life in this industry as more and more clients will simply refuse to accept just the one option. Given that the role of an insurance adviser can be pretty thankless at the best of times it seems only fair we should be paid for our time and advice educating clients do what the majority of us in the industry would not think twice to do by our own loved ones.
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13 years ago

dave mason
How can a commission of 140% of a premium that is received by the adviser make commission affordable? If that 140% was not received, the unitised cost of insurance would be cheaper for the consumer. Unfairly sullied...really? Conflicts of interest are no longer conflicts when and where they are disclosed. They become transparent, so disclose your commissions and there will be no issue. Of course, many will not want to disclose such a high rate of ‘payment’ as it will sully the relationship with the customer. Catch 22…fee for service works, and it drives the adviser to charge for time in service and the customer receives a service they pay for. Maybe the issue in NZ is that clients do not see the value in the service provided.
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13 years ago

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