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AXA plus four in new advisory JV
Thursday 2nd of April 2009
Stewart said AdviceFirst, which is skewed to insurance-based advisers, differed from aggregator groups in that “it is clearly based around equity”.
“This is a group of like-minded advisers who will collectively own the revenue,” he said.
The group is also developing common franchise, reporting and marketing strategies.
Under the AdviceFirst structure, AXA owns 51% of the co...
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