News

AXA plus four in new advisory JV

Thursday 2nd of April 2009

Stewart said AdviceFirst, which is skewed to insurance-based advisers, differed from aggregator groups in that “it is clearly based around equity”.

“This is a group of like-minded advisers who will collectively own the revenue,” he said.

The group is also developing common franchise, reporting and marketing strategies.

Under the AdviceFirst structure, AXA owns 51% of the co...

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