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Client loyalty may be on the wane
Monday 20th of July 2015
IOOF’s Renato Mota said clients would become less loyal to their advisers over the coming decades.
It would be replaced by endorsements as the main driver for client engagement.
“With the average person spending 1.72 hours each day on social media, likes and social networks will become the new advertising," he said.
Advisers might have to change their business models if the...
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