It has been a long-running battle for the dispute resolution scheme.

FSCL applied to use the name after the Insurance and Savings Ombudsman Scheme changed its name to the Insurance and Financial Services Ombudsman.

The external disputes resolution service argued that it would give it gravitas and help it compete with IFSO and the other schemes, if it, too, could be an ombudsman.

It was initially denied but then, early last year, was successful in its appeal.

The term "ombudsman" is restricted in New Zealand and those who use it must get approval from the Chief Ombudsman. Since 1991, only three have been approved, including the Insurance and Savings Ombudsman and the Banking Ombudsman.

FSCL board chair Jane Meares said the scheme was disappointed to hear, nearly 15 months after the appeal was granted, that it was again declined use of the ombudsman name.

“FSCL meets the recognised ombudsman principles of fairness, independence, accessibility, accountability, efficiency and effectiveness.

“Our experience shows that consumers have greater awareness of and trust in an organisation with the ombudsman name and are more likely to find and approach a complaints service called an ombudsman.

“The board is now considering its options, one of which may be to ask the courts to review the reasonableness of the Chief Ombudsman’s decision. It is also disappointing that in March this year, the Minister of Justice introduced a new bill to Parliament, the Ombudsman (Protection of Name) Bill, which seeks to prohibit use of the ombudsman name by any non-government dispute resolution scheme. There are savings provisions for the two existing industry ombudsman schemes and FSCL, if we succeed in obtaining the use of the name. We see the bill as a backward step for consumer protection."

The scheme's annual report said it had investigated 258 cases and resolved close to 5,000 inquiries in the most recent 12 months.

The 282 cases opened for investigation was a similar number to the year before but about 35% higher than previous years.

Chief executive Susan Taylor said that indicated it was the new norm.

She said the scheme was well-positioned to offer insight as financial sector reforms progressed.

“All these moves aim to lift industry standards and to improve the customer experience when dealing with a financial adviser or financial service provider. This can only be positive for the industry and for people who use these services.”

The number of complaints about financial advisers lifted to about 25 in the year, from less than 20 last year.