Getting to Know: Rod Severn

Who are you and what do you do?

I am Rod Severn and I am the CEO of the Professional Advisers Association. We represent members in the Risk, Mortgage and Investment advice sectors of the industry.

How did you get into the industry?

After working for a number of years in the somewhat stressful world of corporate sales management, I was contemplating hanging up my boots and going fishing. However, I was saved from this early retirement when Andrew Kerr, then one of the board members of the PAA, shoulder-tapped me to take a three-month contract to manage the association. I had known Andrew for many years and he knew my background and management skills, so I was delighted to be asked.