Ginger Group chief executive David Whyte said the deal is part of efforts to expand their wealth management services and would see a two-way exchange of expertise, with Ginger Group clients able to access Forsyth Barr's wealth management services while Forsyth Barr clients can tap into Ginger Group's insurance abilities.

"We're pretty bullish we're going to create something quite substantial for the market to look at," Whyte said.

He said an earlier attempt at forming a wealth management alliance with Goldridge Wealth Management had fallen by the wayside as "there wasn't enough of a synergy between the two organisations."

"We thought it would be appropriate to seek support from a more experienced and more substantial partner in the space. Forsyth Barr have got all the cultural synergies that you'd ever want to match with Ginger Group so we're pretty keen to extend our reach in that space."

One of the areas Whyte said they were looking to benefit from with the alliance was recommendations for portfolio models and fully researched investment recommendations for advisers to access.

He said that in the wake of the new adviser regulations, and the Carey Church case, there was a greater need for advisers to be able to access comprehensive, independent investment research.

It would also allow Ginger Group's RFAs to satisfy client demands for investment expertise.

"It's basically extending the services for advisers to access resources to satisfy the client relationship, whatever it happens to be, so they can have their client looked after in the investment side, even though they're a registered adviser themselves."

"I think the game now is basically to set out your stall in terms of the recommended pathway for investors to take their clients and within those pathways, within the framework of those recommendations, you're going to get fully researched, fully compliant, fully supportable research resources presented to them," he said.

"That's why I think with someone like Forsyth Barr, with their quality of in-depth analysis, we will be able to provide advisers with some comfort."

Whyte said Ginger Group advisers would be meeting with Forsyth Barr principles on August 12 before a series of roadshows to promote the new alliance to the adviser market.