News

ING's new name revealed

Thursday 5th of August 2010

The new name for its specialist investment and life insurance businesses is OnePath.

ANZ New Zealand chief executive Jenny Fagg says that now the bank fully owns the ING business "we have more opportunities to grow in the large and rapidly expanding wealth market. 

"The new brand represents an exciting step for this business.  It recognises that successful wealth businesses need to be positioned and to operate as specialists with capabilities that support the particular needs of customers and advisers. This includes continuing our long-standing commitment to and relationship with independent professional financial advisers."

She says that today's announcement is the first step in a communications programme for advisers and customers ahead of a public launch of the OnePath brand later this year.  Under a transitional services agreement with ING Group, ANZ has the licence to use the ING brand until November 2010.

"OnePath will be New Zealand's largest manager of retail investment funds including KiwiSaver and will hold a leading position in the insurance, wholesale investment and listed property markets," Fagg said.

 

Comments (4)
Philip Macalister
Here's the official view on the name: OnePath is a contemporary, positive brand which brings alive our promise to our customers. The name reflects our role as a company which helps people shape and protect the quality of their lives, recognising that there is a different path for each and every one of us. The logo is designed to be approachable, energetic, modern and distinctive. It reflects the relationship we have with our advisers and customers and gives a strong sense of moving forward together. The endorsement line highlights that we have the strength and backing of the ANZ Group. "We are very excited about our new brand and I hope that you feel the same way too. If you have any feedback on the new name and logo we’d love to hear it."
0 0
14 years ago

Clayton Coplestone
I wouldn't worry too much about the name - it's not one that will be around in years to come
0 0
14 years ago

John Milner
What a bunch of mean spirited moaners. Take a look at yourselves and ask what have you actually achieved in your pathetic lives except snipe without giving your full names. I wonder what incrediblle brands you trade under: Bill Smith & Associates, Jack Jones & Co?
0 0
14 years ago

Clayton Coplestone
In response to John Milner's rant: It can be challenging to fully understand the direction of a rip when you’re caught up in it. The perception of those who have aligned their businesses closely to the fortunes of OnePath, is that all past wrong-doings will be forgiven with a name-change. The reality is that many ordinary investors have had a guts-full of financial institutions putting their well-being ahead of the investor – forcing regulators to impose change and determine equitable outcomes from disputes. If entities such as ING/OnePath had been more sympathetic to their fiduciary duty in the first place (and I’m not ruling out those aligned advisors who were caught up in the marketing & incentives being offered) then perhaps a name change wouldn’t be required. Unfortunately many in the NZ financial services industry don’t like to be challenged or forced to consider other perspectives – forcing numerous opinions to seek shelter behind nom de plumes
0 0
14 years ago

Comments to GoodReturns.co.nz go through an approval process. Comments which are defamatory, abusive or in some way deemed inappropriate will not be approved.