InvestNow is run by Anthony Edmonds, of Implemented Investment Solutions. It is an online platform that allows clients to buy, sell and manage their own investments. Clients can start with $250.

Earlier this month, it was revealed that Simplicity’s “sidecar” funds – which operate in the same way as its low-cost KiwiSaver offerings, but allow investors to withdraw money at any time – had been made available on InvestNow.

Via that platform, clients seemed to be able to get access to the Simplicity funds with just $250 to invest instead of the usual $10,000 minimum – and without the usual $30 annual fee.

But Stubbs said that had not been his intention.

His firm had opened an account with Adminis, the wrap platform for InvestNow.

“In opening an account with Adminis, our first with a wrap provider, we thought we were facilitating advisers accessing our funds and advising clients. That turned out not to be the case with InvestNow’s offering. Given their business model, we would know neither whom our clients were, or how to communicate with them.“

He said the decision had been made to close the account.

“While it was disappointing that InvestNow listed our funds without contacting us, and embarrassing to hear about it about it via third parties, the reason to close the account is a deep desire to communicate directly with clients, or via advisers. Advice and communication are key priorities for us.”

The 14 clients who had applied to invest in Simplicity’s funds via InvestNow had been taken on directly, he said.

“While they are all below the $10,000 minimum investment threshold, it’s the right thing to do to look after them directly, and InvestNow and Adminis have been very helpful in making this happen,” he said.
“We hope over time to lower the $10,000 minimum, but this needs to be in agreement with our administrator, MMC. We need to make client on boarding process very efficient, so the costs involved are fair to everybody and our fees stay the lowest in the market.”

Edmonds said in a social media post: "We apologise wholeheartedly, as we know Simplicity’s decision is disappointing."