News
It's better to catch fish than poach them
Thursday 20th of May 1999
Fisher Funds highly controversial marketing move to poach unitholders from the Prudential Emerging Companies Trust (ECT) has been unsuccessful.Carmel Fisher, who was the founding manager of the ECT, wrote to all the unitholders in the fund inviting them to switch to a similar fund run by her new company Fisher Funds Management.
She offered ECT unitholders a free switch plus, plus incentiv...
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