KiwiSaver members want online research, not advice; New player says
The scheme set up by Rupert Carlyon and backed by Warren Couillault and Hobson Wealth, is pitching itself as a roboadvice platform using passive funds.
“Digital advice is a very popular proposition overseas and we are excited to be able to launch a truly consumer focused digital adviser in New Zealand,” Carlyon says.
The firm says the majority of KiwiSaver members are in the wrong funds and that the biggest issue is a lack of advice.
Instead of using advisers to solve this issue, kōura plans to solve it using technology.
“In the 12 years since KiwiSaver has been operating, the focus has been on encouraging customers to sign up to KiwiSaver, rather than focusing on ensuring the right outcomes for customers. Advice and help is really hard to come by. Financial advisors are seen as out of reach for most people and our research shows most would prefer online research to an adviser in any event."
“We strongly believe that free digital advice will play a key role in improving the financial literacy of KiwiSaver members and help them make meaningful informed choices that are in their own interest.”