Chief executive Mike Jones said the partnership was the result of the strength of AMP’s offer and a shared commitment to address challenges within the advice industry and to help customers achieve their financial goals.

“Through AMP we now have access to market-leading systems and technology, business growth and transformation services, marketing and brand resources and other support services, which will enable us to deliver an even more comprehensive advice proposition to our customers.

“We have a particular focus on recruiting and mentoring new Advisers and we’re excited to be working with AMP to develop a personalised recruitment and training solution for Lifetime Group Advisers,” he said.

AMP’s director of advice and sales, Blair Vernon, said AMP was the only financial services provider in New Zealand to offer a wide-ranging adviser support model.

“The QAN service offering leverages AMP’s size and experience to provide advisers with scale benefits without the associated costs and compliance requirements, including access to core services such as sales development, toolkits, templates and training as well as expertise such as succession planning or bespoke growth planning and implementation.

“This enables advisers to spend more time with their customers and to deliver enhanced products and services to more New Zealanders. It also means advisers can focus on building a sustainable business, which is a fundamental part of the solution to ensure Kiwis have ongoing access to high-quality financial advice. This is critical given there are fewer advisers entering our industry than ever before and the challenges associated with an aging adviser workforce.”