The company has recently launched a Chinese language version of its website as part of this drive.

While the company won't disclose which countries it is targeting in Asia, it is thought Taiwan is a prime candidate.

Meanwhile, in New Zealand Global-e continues to use the financial planning network as its main means of distribution.

Advisers spoken to by Good Returns report that there has been little investor interest in Global-e so far.

Money Managers marketing manager Al Scott says the lack of interest is primarily because there has been no advertising.

Global-e chief operating officer Philip Markwick says the advertising campaign has been put back because of press coverage of Global-e.

A number of other advisers say they have either had no enquiries, or they have only sold one or two bonds.

Markwick says about 70 advisory firms have signed up as authorised brokers, and he expects the number to balloon once the company starts its multi-million advertising campaign which includes television commercials featuring broadcaster Brian Edwards.

Dr Edwards says before he did the advertisement he verified there was nothing dishonest with the product, and he says he has bought some of the bonds.

Advisers are paid US$25 commission for each bond sold.

Do you have a view on Global-e or some other burning issue? Go to the DISCUSSION FORUM to have your say.