News

Out go the BDMs

Wednesday 26th of September 2012

Dealer group Newpark says that it doesn't need to have business development managers anymore and has disestablished the four positions it had in this area.

Managing director Darren Gannon says when the group asked its 200-plus members what they wanted most business development managers came in at number 10.

Of Newpark's four former BDMs three are now advisers themselves and the fourth has joined another group.

The top request from its advisers was for leads. This is one of the reason Newpark runs two lead generation programmes for its group.

Gannon says they have been very successful and if the group was a life insurance company it would be the third biggest in the market on business written in the quarter with only Sovereign and Partners Life being bigger.

Number two on the list was help keeping out of trouble with the Financial Markets Authority and the number three request was around succession planning and bringing new advisers on board.

Gannon says the business now has 49 shareholders, most of them advisers and the group has being paying good dividends.

While he had considered selling the business in the past, notably a deal with Australian-dealer group Professional Investment Services (PIS) Newpark is not for sale. In New Zealand PIS has since merged with Minerva and BIG to form the Ginger Group.

 

Comments (3)
Richard Pykett
Seems strangely coincidental with their decision to build their own CRM system to lock in their support base. One wonders if the 4 salaries saved will be sufficient to fund the ‘day and night’ frenzy of design and coding. History will show that this is only part of the project. The money burn is significant and prolonged. We know, we have been there over the last 10 years with E-Broker.
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12 years ago

Broker Broker
Advisers all already using a CRM surely? There are a number on the market. Why re-invent the wheel?
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12 years ago

Richard Pykett
Bob – you would rightly think that everybody left in risk land would be using some form of electronic record-keeping, but the reality is that it’s not so. We are regularly asked to build databases just from carrier downloads where advisers don’t have any electronic data. We also observe that a good number of advisers who do have a system in place, are only using the system as a glorified name and address book – little data on board other than perhaps the sponsoring carrier’s dump. It all serves to underscore that many advisers significantly undervalue the worth of their data. Graeme – another truck-load being backed down the driveway as we speak to fund coding of a new module next year. Still holding off ordering the super yacht brochure.
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12 years ago

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