Pearce said the Financial Advice Made Easy (FAME) system is based on Xplan software with the addition of further proprietary Plan B tools.

"It's like Xplan on steroids," he said.

Xplan, the financial advisory software business owned by listed Australian firm IRESS, first entered the New Zealand market in 2006 in a joint venture with the Aegis platform.

Last year Plan B bought the Tauranga-based Strategic Asset Management (SAM) and the Rutherford Rede Northland practice and further New Zealand acquisitions are expected as the group will have a reported A$80 million to fund expansion after it floats on the ASX.

Plan B will join the ASX later today after an IPO offering 30 million shares at A$1. Pearce said the offer was over-subscribed "which indicates our value proposition has been endorsed by the market".

After listing he said just over half of Plan B shares would be owned by directors and staff with the remainder almost evenly split between institutional and private investors. As well, Pearce said its shareholding would be diversified into Australia's eastern seaboard. Until now the group's owners were all based in WA.

While Plan B is the first cab off the rank at least three other Australian dealer groups have indicated a desire to list this year, including Professional Investment Services (PIS) - the country's largest financial advisory firm by number of planners. PIS also has an established New Zealand financial planning subsidiary.