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Search engine ‘minefield’ for advisers

Wednesday 21st of November 2012

Strictly Business owner Tony Vidler said many advisers are good at using technology to run their businesses but they don’t understand “incidental” aspects such as how keywords are generated; and this, he said, could get them in trouble.

For instance, he said product providers could potentially claim trademark infringement if advisers used their name as a keyword to be picked up by search...

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