Spicers is set to merge with AMP’s other financial advice arm, AdviceFirst.

AMP director of advice and sales Blair Vernon said a review of market opportunities had led the firm to decide to integrate the sales and management function of AdviceFirst and Spicers under AdviceFirst.

He said that would “deliver synergies” from two complementary businesses.

“This move will allow the combined enterprise to continue to focus on clients and their financial needs, and will create a stronger nationwide network of advice specialists serving over 50,000 clients through 26 locations across the country.”

There had been rumours that Spicers management roles were under threat but Vernon said no decisions had yet been made.

“As part of these changes, the management teams of Spicers and AdviceFirst are reviewing the appropriate operating model for the combined business. No changes have been made at this time.

“There are no changes for clients to the day-to-day operations of the respective brands, and we envisage a range of positive opportunities to flow from the larger business as we work through integration opportunities in the second half of 2016, ultimately benefiting all stakeholders.”

Spicers has been operating in New Zealand since 1986, with more than $1.3 billion of funds under advice.

It was formerly part of the AXA group, until 2011 when AMP purchased AXA and also took ownership of Spicers.

A spokesman said the Spicers brand would continue to operate.