Fisher's new firm, Truly Independent Financial Advice, doesn't sell any investment products, rather it provides information to people to help them make decisions

"I'm an AFA but I don't sell products," he says.

He says that under the new financial adviser regulations there are not enough advisers in the market place "doing the advice thing."

He bases this on the mark up of the AFA database which is heavily dominated by people who work with large firms as opposed to being independent financial advisers.

With his new business Fisher does presentations to groups of people on financial issues and charges and hourly fee for the services. Instead of selling products he will point people towards sources of information and advice. For instance he would recommend that someone sees an AFA.

As he sees it he is arming people with infomation to help them make decisions.

Fisher's background is in superannuation and KiwiSaver. He spent nearly five years at ASB and was the Head of Workplace Savings Distribution and six at AMP as a workplace savings specialist. Also he has worked for Mercer and Planit/Superlife.

One current issue he has strong views on the idea that KiwiSaver members should be put into lifestages products so that they have asset allocations changed to suit their age.

Fisher isn't against lifestages prodcuts, infact he has played a role in developing them. Rather he says investors need to make an informed decision to be invested in these sorts of funds as they are more complicated and generally have higher fees.

"It's not an option to fall into," he says. It's an option for people to choose."