Over 80% of women surveyed by the FSC rated their financial wellbeing moderate, low or very low.

“In response to these findings, we were delighted to partner with Retirement Commission on this important initiative that will help change these statistics,” FSC chief executive Richard Klipin said.

Retirement Commissioner Jane Wrightson said the FSC’s latest research further highlights why women have been identified as a priority group in the National Strategy for Financial Capability.

“As part of the first-year plan for the strategy, FSC were tasked with leading an industry initiative that would help women demystify money. It’s fantastic to see this mahi getting underway.”

“Women often relate to money in different ways to men, and financial capability messages have not always resonated with them. By focusing on women’s particular needs, in ways that will reach them, the sector will support women’s financial empowerment.”

The FSC has sought support in the form of meaningful actions that help to improve the financial wellbeing of women in New Zealand from companies.

So far over 60 organisations and individuals have committed to taking action.

The campaign runs until the end of July, with fortnightly themes that focus on different topics. The FSC is organising seven key activities targeting industry over the period, ranging from webinars and in-person sessions to interactive activities.