Opinion: Survey seeks to remove mystery

Consumer have taken a positive stance on the suitability of managed funds for the broad populace. From this acceptance they are seeking to decipher some of the mystery (to the non-expert investor) that shrouds a diverse, and to many complex, industry.

Due to the nature of its target audience, Consumer have sought to provide a brief yet transparent and objective overview of the managed funds industry at a point in time. In seeking to obtain wide appeal with limited space to present related information, it doesn’t take a rocket scientist to work out that there are likely to be some imperfections as compared to the analyses that an expert fund researcher could achieve.

The pertinent question for survey critics is;

"In reviewing the managed funds industry, are Consumer improving the broad public’s understanding of it, or are they, through their limited analyses, delivering inappropriate and misleading information?"