The arrangement was made around the time I was writing a series of stories for Good Returns about Southern Cross having quietly dropped a $60,000 a year benefit for non-surgical hospitalisation with scant notice to either insurance agents or policyholders.

To be clear, Southern Cross was legally within its rights to do this because a clause in its policies specifies it can do so on 30 days notice.

Southern Cross was also proactive about providing me with access to a presentation to agents and communications sent to policyholders so that I could judge for myself whether the company had provided adequate notice – I concluded that I don't think it did.

I proposed doing an audio interview with Astwick to be published on my Substack, Just the Business, and also that, if anything newsworthy came out of it, I'd write a story for Good Returns.

A week and a half ahead of that date, Southern Cross asked if I'd provide questions ahead of time, and I agreed – I don't tend to do ambush-style interviews, and usually agree to provide questions ahead of time, if asked.

I was a little tardy about delivering the questions, but still got them to Southern Cross by the Wednesday morning, two full days ahead of the interview, with the proviso that I'd ask follow-up questions as they occurred to me.

Then, the health insurer's PR people started quibbling about the questions. I made it clear that I wasn't going to change the questions and that it was up to Astwick whether he answered them and what answers he chose to give.

Then, the day before the interview, Southern Cross cancelled it.

“Unfortunately, receiving the questions yesterday means there’s not enough time to prepare. Perhaps we could revisit this interview again in the coming months,” a newly hired PR woman emailed me.

I have to say, I'm not holding my breath.

The following are my questions that Southern Cross says it requires more than two days in which to answer:

• How is the review of communications going?
• Have you come to any conclusions yet or made any changes?
• Your insurance contracts allow Southern Cross to make changes to policy provisions on 30-days notice – what's the reasoning behind that?
• How often does Southern Cross use that clause?
• Have you considered removing it?
• The election's over now – is Southern Cross doing anything or planning to do anything to convince the National Party that it shouldn't get rid of CoFi?
• How would you describe Southern Cross' relationship with agents?
• Are there still disadvantages to being the incumbent?
• You've warned that if the Reserve Bank increases solvency requirements for insurance companies, premium prices will have to increase – are there good reasons not to increase solvency requirements?
• Do you feel the Reserve Bank is listening to what the industry is telling it?

I'll leave it to readers to judge for themselves why Southern Cross found these questions so difficult to answer.