People

AdviceFirst buys businesses

Thursday 29th of August 2013

The firm is majority-owned by AMP and is part of its Quality Advice Network.

It offers advice on insurance, loans, investment and superannuation, with 39 advisers across the country.

AdviceFirst’s latest  acquisitions are of John Grogan Insurances Ltd, Advice 4 U, Bob Edwards Insurance and Investments Ltd and Colin Strang Financial Services.

Executive chairman Peter Chote said clients of those businesses would receive a highly-personalised service and benefit from the scale and security provided by AdviceFirst.

“AdviceFirst has a commitment to providing the highest quality advice and as a result of these acquisitions, we’re excited to welcome a significant number of new clients and demonstrate our unique value proposition to them. We’re particularly pleased to be opening a new office in Dunedin as we continue to grow our presence nationwide.”

He said being part of the network meant advisers had a range of support services available to them.

Advisers from Advice 4 U and Colin Strang Financial Services are joining AdviceFirst. Advisers at the other businesses are not.

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