New appointments at Sovereign

Sovereign has made several new executive appointments to support a company focus toward bringing industry-leading products and innovations to New Zealand customers.

Joyce Au-Yeung has been appointed Chief Officer Health. A qualified actuary and lawyer, Joyce came to Sovereign from Australia Post, where she was most recently a mergers and acquisitions strategy executive. In her role, Joyce will explore opportunities to grow Sovereign’s health business and ways Sovereign can support the health and wellbeing of New Zealand communities.

Chris Lamers has been appointed Chief Officer Brand, Innovation & Marketing. Chris was previously Interim CEO at Loyalty NZ (Fly Buys) where he also held roles as Head of Customer Engagement and Head of Marketing and Product Development. Chris will head the newly created function of Brand, Innovation & Marketing, which will drive Sovereign’s innovation approach to leverage marketing and brand opportunities to increase brand awareness and digital initiatives.

Rebecca Russell has been appointed Chief Officer Inforce Management for Sovereign, where she has worked in a number of roles across the business, most recently as General Manager Strategy. Rebecca will ensure that all business currently inforce is effectively managed, optimised and retained, and that all claims are effectively handled with a view to driving a superior claims experience for customers.  Rebecca is also responsible for customer experience and Sovereign’s product management.